Sponsored by Academy Sports + Outdoors
The Matthews Alive Parade is the largest Labor Day Parade in the Southeast! Each year the parade kicks off at 9:30 AM on Saturday morning, and brings to life the emotion and imagery you find in a Norman Rockwell painting. This annual tradition embodies small town life, and does so in grand fashion by bringing the community together for a fun-filled morning.
Come out and enjoy a little slice of Americana and be part of the excitement! See your old friends, make some new ones, and take in all that Matthews has to offer!