Ultimate Bicycle Charlotte

Why does Ultimate Bicycle exist? An odd question to be sure, but a rather important one. There are over a dozen bike shops in the Charlotte area, and hundreds of websites selling cycling products. Ultimate Bicycle, as a company, has existed in various forms in the Charlotte area since 1993, under several owners. After Mike bought the shop, we all sat down to talk about the changes we would like to see, and what direction we believe that we should go.