This year’s Boorito will incorporate two mainstays of social distancing — texting and social media — to give away half a million buy-one-get-one (BOGO) entrée codes.
The chain will drop a certain keyword via TikTok, Twitter and Instagram from Oct. 29 to Oct. 31 and, to claim the BOGO, people will have to text the keyword to 888-222 before supply runs out.
The deal will stay virtual from that point, too, as the BOGO will only be redeemable via the Chipotle app or website on Halloween day, Oct. 31.
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